On July 30, 2025, the RWA Global Industry Alliance Launch Conference and the 13th MINAX Brand Listing Forum were successfully held at Hong Kong Cyberport. At the event, the RWA Global Industry Alliance and the RWA Global Industry Alliance Brand Committee officially announced their establishment. As one of the core initiators of the Brand RWA Committee, MINAX Global Brand Exchange, along with representatives from government, industry, academia, and research sectors, witnessed this significant moment. The Hong Kong RWA Global Industry Alliance is jointly initiated by authoritative institutions such as the Blockchain Committee of the China Communications Industry Association, China Mobile Communications Association, and the China International Economic and Technical Cooperation Promotion Association. It brings together strengths from multiple sectors and possesses strong policy support and resource integration capabilities. With Hong Kong as its hub, the Alliance connects the Greater Bay Area and global ecosystems, focusing on full-process RWA services such as asset on-chain confirmation, standard formulation, regulatory innovation, and cross-border collaboration.

As a significant platform in the global RWA field, the Alliance is committed to implementing RWA in key areas such as green finance, carbon assets, and real estate, providing a “Hong Kong path” and a “China solution” for the digitization of real-world assets. Its official launch marks a new stage of standardized, collaborative, and international development for the RWA industry and injects strong momentum into the integration of the global digital economy and real industries.

The event also held the launch ceremony of the AIOT Global Artificial Intelligence and Internet of Things Industry Alliance. Distinguished guests including Steve Lau, Chairman of China Changyuan Holdings and Founder of MINAX; Ni Jianzhong, Founder and Executive Chairman of China Mobile Communications Association; Hu Guangyi, Executive Dean of the Hong Kong AIOT Research Institute and Chairman of Huashang Global; Xia Chu, Strategic Advisor to Shutu Blockchain; Li Jianwu, Executive Director of China Changyuan Holdings and Council Member of Angel Union; Deng Yongqiang, Deputy Director of the AI Committee of China SME Association and Founding Partner of Inno Angel; and Lu Jun, Executive Director of the China Internet Association and Vice President of the Innovation Application Committee, rang the bell together to promote the deep integration of AIOT and blockchain technologies with the RWA industry.

During the signing ceremony in the morning, MINA CAPITAL officially signed a strategic cooperation agreement with the RWA Global Industry Research Alliance. Danny Deng, CEO of MINAX Global Brand Exchange Group, and Li Haiming, Deputy Director of the Blockchain Professional Committee of the China Communications Industry Association and Vice Chairman of the Hong Kong RWA Industry Alliance Ecosystem Committee, jointly signed the agreement. The two parties will jointly promote the confirmation, on-chain processing, and global issuance of real-world assets. At the same time, the China Mobile Communications Association, the Hong Kong AIOT Research Institute, and Changyuan Holdings also completed strategic agreements to build a cross-regional technological innovation collaboration system.

Executive Speeches: Anchoring the Main Path of Brand Asset Digitization

Steve Lau, Chairman of China Changyuan Holdings and Executive Chairman of MINAX, delivered the opening speech. He stated that RWA is becoming a bridge between the real economy and the digital world. MINAX focuses on the “brand asset on-chain” strategy and is committed to building a credible, compliant, and tradable tokenization path for high-quality global brands. We are not just a trading platform but a fusion of brand value and financial infrastructure. In the future, MINAX will continue to support technology and ensure compliance, driving brands to become the most promising asset units in the digital finance ecosystem.

Subsequently, Wang Jiangong, Founder of MINAX and CEO of Asiabrand Group, gave a speech. He stated that brands are no longer just communication tools but digital assets that can be confirmed and traded. MINAX uses tokenization as a lever to help brands unlock stored value and empower enterprises to build long-term financial models. Through the trinity of “brand confirmation + user incentives + scenario-based transactions,” we aim to bring brand assets to life on-chain. In the future, Asiabrand will leverage global resources to drive brand financialization deeper into industries and international markets.

AIOT Smart Network and Research Institute Launch: The Data Gateway to the Physical World

As a trusted data source in the RWA ecosystem, the integration of AI and IoT technologies has increasingly become the core guarantee of on-chain asset value stability. The Hong Kong station of the AIOT Research Institute was officially inaugurated under the witness of Steve Lau, Chairman of China Changyuan Holdings and Executive Chairman and Co-founder of MINAX; Li Jianwu, Executive Director of China Changyuan Holdings and Council Member of Angel Union; Hu Guangyi, Executive Dean of the Hong Kong AIOT Research Institute and Chairman of Huashang Global; and Danny Deng, CEO of MINAX Global Brand Exchange Group. This marks the comprehensive launch of technology research, standard formulation, and policy alignment for the integration of AIOT and RWA, and signifies that the MINAX ecosystem has completed the full-stack enhancement of trusted data collection and distribution capabilities.

AIOT brand representative Westley released the global intelligent network architecture based on AI+IoT. He stated: The AIOT Global Intelligence Network will build a trusted data collection and upload network based on AI and IoT to address the credibility issues of RWA asset value certificates. This network will provide original data support for brands and stablecoins, ensuring real-time synchronization of on-chain and physical assets.

Next came the presentation of the “Haoyi Changliu” brand, which played a promotional video showcasing its unique cultural IP value and broad market layout. Brand representative Ms. Zhou Qin gave a speech highlighting the brand’s IP value and market deployment. Under the witness of guests, they rang the bell together, officially announcing the listing of “Haoyi Changliu” on the MINAX Exchange. This marks not only the starting point of brand asset confirmation but also opens a new channel for the digital circulation of cultural RWA assets.

Finally, the Web3 industry media brand Blockchain.News completed its listing on MINAX. Professor Liu Zhiman delivered a speech emphasizing the industry trend of “content as an asset” and the necessity of confirming media value on-chain. With the countdown and the bell ringing at the venue, Blockchain.News was officially launched, becoming the first digital content brand asset listed on MINAX.

The successful listings of many brands fully validate MINAX’s strong capacity in multi-format asset mapping, tokenized operations, and scenario integration. It also indicates that brand assets are becoming an important component of the global RWA landscape.

Technology Achievements Release: Technology-Driven Ecosystem Synergy

In the technology release session, MINAX showcased key achievements and demonstrated a comprehensive upgrade in three core capabilities of its ecosystem: globalized trading, fundamental finance, and trustworthy data.

MINAX’s Head of Product and Research, Nason Guo, introduced the upcoming next-generation international trading platform, focusing on key functions such as user experience, project screening mechanism, and AI-assisted risk control system. He stated: MINAX will launch a brand-new international platform, centered around the three core capabilities of “compliance engine + AI risk control + project screening” to establish international trading standards. The new platform will not only enhance user experience but also provide brand projects with a clearer growth path and compliance framework, helping to build a unified global standard for brand asset circulation.

MINAX CEO Danny Deng systematically elaborated on the value support model and implementation path of the world’s first RWA stablecoin, Realcoin. Its supporting public chain, Realchain, will provide fundamental support for brand asset mapping, cross-border payments, and settlement and clearing, building a closed-loop on-chain financial system. He stated: As the world’s first RWA-anchored stablecoin, Realcoin will be backed by real value such as brand assets and real estate, breaking the hollow nature of traditional stablecoins. The corresponding Realchain will provide high-performance on-chain financial infrastructure, serving brand mapping, cross-border payments, settlement, and compliance closed-loop.

Multi-Brand Roadshow: Deep Integration of Industry Applications and Scenario-Based Finance

The forum also featured on-site roadshows from several leading brands. Representatives from Ting Open Heart, Feiyang Group, PalmJoy, Whisky, and RWACLUB elaborated on how they use RWA for asset confirmation, rights on-chain, and scenario-based collateral functions, showcasing the evolving trend in business logic where “brand is asset, data is credit.”

The participation and integration of these brands are not only a testament to MINAX ecosystem’s compatibility and scalability, but also a sign that RWA as an asset organization form has started to enter the real consumer, service, and production ends, becoming an important variable driving industrial upgrading.

Roundtable Dialogues: Systematic Discussion from Regulatory Perspectives to Industry Depth

Two high-level roundtables focused on “Integration Path of RWA and the Real Economy” and “Globalization and Regulatory Challenges of Stablecoins.” Experts from academia, investment, technology, and institutions formed the guest panel to deeply analyze key issues in the current RWA track from multiple dimensions such as regulatory policies, asset standards, data compliance, and technical architecture.

In the first roundtable, Steve Lau, Chairman of the Board of China Changyuan Holdings, Executive Chairman and Co-founder of MINAX, stated: the future of RWA lies in the dual drive of “asset confirmation + scenario implementation”; brand assets are the key gateway to integrating on-chain value with the real economy. Deng Yongqiang, Deputy Director of the AI Committee of the China SME Association and Founding Partner of InnoSpace, noted: RWA is a new channel for SMEs to embrace the capital market. The clarity of technical empowerment and compliance paths will accelerate more physical assets going on-chain. Li Jieming, Strategic Investor of Feiyang International Holdings Group, said: the demand for RWA from physical enterprises is not just for financing, but for the reconstruction of the asset credit system. RWA is becoming a new lever for capital operations. Tencent Honorary Advisor Hu Hao commented: the underlying logic of RWA is “trustworthy data + dynamic pricing.” A systematic trust bridge between off-chain and on-chain must be built from perspectives such as large models and data rights confirmation. Zhuang Chuanjie, Founder/Chairman of Runming Technology (Ting Open Heart), proposed: light asset scenarios such as consumption points and user rights are directions where RWA applications can first break through and are more easily accepted and validated by the market. Wei Kun, CEO of Unibowl, said: RWA can serve as a “value passport” for new cross-border consumer brands, helping them achieve digital valuation and free circulation of tokenized rights on a global scale.

The second roundtable was moderated by Dr. Tang Yiduan, Founding Chairman of the Hong Kong Digital Asset Association and Independent Researcher. Zhang Junyong, Chairman of the Goethe Foundation and Honorary President of the Hong Kong Blockchain Association, stated: the key to the future of stablecoins is how to build a trustworthy regulatory framework while gaining legal status in the financial system and achieving efficient coordination between on-chain and off-chain. Alihan Ekesan, Head of Payments at Klickl, said: the cross-border payment scenario is one of the most promising applications of stablecoins, and a compliant global payment network will be the core driver of its scale-up. Li Jianwu, Executive Director of China Changyuan Holdings and Council Member of Angel Union, commented: future stablecoins are not only financial tools but also value bridges. The RWA anchoring mechanism behind them will be key to breaking trust barriers. Chen Yijia, Founder of RWA DAO, said: the innovation path for stablecoins lies in combining DAO governance with RWA, providing a truly trustworthy and stable digital currency for global users, from community-driven to asset-backed. Ye Yuting, Digital Economy Researcher at Hong Kong Polytechnic University, suggested: compliance is the only path for stablecoins to go mainstream. Especially in the Asia-Pacific region, localized regulation and coordinated standards will build a new digital currency ecosystem.

Signing Cooperation: Practical Progress of Ecosystem Outreach and Regional Synergy

At the forum, the Asiabrand Black Horse 100 Entrepreneurship Project officially completed regional partner signings, marking MINAX’s transition from point to surface and from platform to region in terms of local incubation capacity and brand tokenization pathway. By linking regional resources, supporting local brands, and introducing on-chain mechanisms, MINAX is gradually achieving a dual-drive model of “globalization of brand assets and regionalization of compliant implementation.”

In the RWA Era, Brand Assets Are Being Redefined

The successful hosting of the MINAX Brand Listing Forum not only promoted the deep integration of brand assets and on-chain finance but also signaled that the RWA ecosystem has moved from the infrastructure-building stage to a deep application stage featuring “multi-scenario integration + real asset access.” With the official launch of Realcoin, the activation of the AIOT Research Institute, and multiple on-site project listings, MINAX is building a global full-chain RWA ecosystem platform covering functions such as asset confirmation, issuance, trading, payment, and settlement.

Against the backdrop of accelerated global compliance trends and iterations in financial infrastructure, MINAX will continue to leverage technology as the fulcrum, the ecosystem as the path, and trust as the core to promote the full integration of the on-chain world and the real economy.

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【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.