Category Archives: News Center

Features official MINAX news, brand partner updates, and relevant Web3 industry insights.

[NEWS] Focus on Compliance and Innovation! MINAX Debuts Its Brand RWA Ecosystem at Hong Kong Forum, with Grand Launch of Global Site

On August 30, Crypto Raver HK and the 14th MINAX Brand Listing Forum were successfully held in Hong Kong. This industry grand event, focusing on the “Integration of Real-World Assets (RWA) and Global Finance”, attracted numerous heavyweight guests from the political, business, academic, blockchain, and investment circles. As one of the co-organizers of the forum, MINAX became the focus of the entire event through a series of actions including the launch of its global site, brand bell-ringing, and strategic signings, further consolidating its leading position in the field of compliant brand RWA.

Stablecoins Take Center Stage; Gong Fangxiong Interprets the Core Logic of the Industry

The forum agenda centered on the in-depth connection between RWA and stablecoins. Among the speakers, Mr. Gong Fangxiong, Chairman of the MINAX Board of Directors and former Managing Director of J.P. Morgan Asia Pacific, delivered a speech with the core theme of “The Cornerstone Role of Stablecoins in the RWA Ecosystem”. From the perspective of the global financial market, he explained the value logic of stablecoins in simple terms: “Stablecoins are not just ‘digital cash’; they are a ‘bridge’ connecting real-world assets and the blockchain world. Especially in the RWA field, users need a ‘reliable value carrier’—one that not only has the stability of fiat currency but also adapts to the circulation needs of global assets.” He specifically mentioned that MINAX has always adhered to the principle of “compliance first”, and will explore more opportunities for integrating stablecoins with brand RWA in the future, allowing ordinary investors to share the dividends of brand asset growth through safe and compliant means. “This is not only the direction of financial innovation but also MINAX’s commitment to users.”

Chairman of the MINAX Board of Directors
Former Managing Director of J.P. Morgan Asia Pacific – Mr. Gong Fangxiong

Multiple Guests Jointly Explore RWA Development; Stablecoins and Compliance Become Core Consensus

In the “RWA and Stablecoins” roundtable (hosted by Dai Shanshan, CEO of BitKoala and first Executive Director of RWA College), many guests shared insights from different perspectives, with clear and focused core ideas:

Mr. Gong Fangxiong, Chairman of the MINAX Board of Directors and former Managing Director of J.P. Morgan Asia Pacific: From a traditional financial perspective, he believes that stablecoins need to be pegged to fiat currency and rely on traditional financial tools to ensure stability. This model connects traditional finance and Web3. Additionally, Eric Trump’s visit to Hong Kong is a diplomatic victory for Hong Kong, reflecting the U.S. recognition of Hong Kong’s Web3 status and the pragmatic shift in China-U.S. relations.
Danny Deng, CEO of MINAX Global Brand Trading Group: He believes that Web5, formed by the integration of Web2 and Web3, is the future of the digital economy, and blockchain is the core tool for reconstructing production relations. Stablecoins and RWA may break through existing issuance limitations in the future, but this must be based on compliance, technology, and social consensus, and development in any region must comply with local rules.
Song Yuhai, Chairman of the Board of Directors of Junwei Capital: He clearly stated that RWA refers to the on-chaining of real assets, with huge scale potential. Brand exchanges aim to promote the on-chaining of brand assets and support RWA development. He also recalled the early application scenarios of Bitcoin in China, witnessing the industry’s transition from “a fantasy” to compliance.
Han Feng, Co-Founder of Elastos: He advocates that real currencies should be issued with global participation. He is currently developing an AI algorithm to achieve the decentralized pegging of Bitcoin, which is expected to be pegged to the RMB in the future to support its internationalization. He believes that the scale of Bitcoin may surpass traditional assets in the future, and decentralization can address payment blockades in the China-U.S. trade war.
Zhang Yang, Scottish Whiskey Investment Manager and Director of Loch Lomond Group: As an operator in the real economy, he believes that RWA can solve pain points in the whiskey industry such as cross-border transactions and fractionalization, serving as a medium connecting the real economy and blockchain. He also emphasized that Web3 is a tool rather than a revolution.
Wang Ping, Former Rotating Chairman of the All-China Mergers and Acquisitions Association and Founder of the China-U.S. Greater Health Industry Investment and M&A Alliance: He pointed out that there is no “complete decentralization” in the real economy, and all behaviors must have boundaries. The essence of Web3 is not a “revolution to subvert the existing system”, but a “tool to improve cross-scope transaction efficiency and gather global consensus”. It must function within a compliant framework and cannot discuss technical idealization in isolation from the real system.

MINAX Global Site Makes a Grand Debut; Brand Listing and Ecosystem Layout Advance in Tandem

MINAX Global Site (minax.top) Officially Launched with Comprehensive Function Upgrades

Teresa, Head of MINAX Global Site Operations, gave a detailed on-site introduction to the newly launched global platform. She stated that MINAX has two major trading platforms under its umbrella: minax.io is positioned as the “General Version”, similar to the ChiNext Board (Innovation Board) in the stock market, mainly undertaking the functions of brand RWA incubation, brand community building, and rights redemption to help brands attract Web3 traffic; while the newly launched minax.top is the “Professional Version”, equivalent to the Main Board, with more comprehensive functions and better alignment with the needs of global users.

Head of MINAX.TOP Site Operations – Teresa

minax.top covers a wide range of functions including digital wallets, multi-currency fiat accounts, virtual/physical cards, multi-asset trading, fund transfers (receipt and payment), and wealth management services. Users only need to complete KYC (Know Your Customer) verification once to use their identity across multiple platforms. The platform supports cryptocurrency deposits; through MINAX physical or virtual cards, users can directly purchase cryptocurrencies with fiat currency or convert cryptocurrencies into fiat currency, enabling free fund deposits and withdrawals. This card covers all scenarios involving cash, cryptocurrencies, and cryptocurrency applications, and can fully replace traditional banking functions. For example, when consuming at a coffee shop in Hong Kong, users can directly swipe the card to complete payment; after depositing fiat currency, the system can automatically convert it into mainstream cryptocurrencies such as USDT, Bitcoin, and Ethereum, making it convenient for users to manage assets on the platform. Meanwhile, MINAX Group and its subsidiaries have obtained approvals and licenses in the United Arab Emirates, the European Union, Canada, and other regions, complying with global high-standard regulatory guidelines and providing strong protection for users’ asset security.

Four Strategic Signings Expand MINAX’s Ecosystem Further

After the launch event, four important signing ceremonies were completed in succession to further improve the ecosystem layout:

MINAX reached a strategic cooperation with the Shanghai Hunan Chamber of Commerce (Yangtze River Delta) Industry Alliance to jointly promote the RWA transformation of brands in the Yangtze River Delta region;
To support the implementation of the ABG Dark Horse Program in Shanghai, MINAX collaborated with Shanghai Yuzenglong Holdings Co., Ltd. and other partners to identify high-quality brand projects;
MINAX signed an exhibition cooperation agreement with Yangkui Meteorite Museum to explore RWA innovation for cultural assets;
Zhou Wuyin was officially appointed as MINAX Brand Consultant, injecting new momentum into the brand’s strategic planning.

Two Brands Ring the Bell; MINAX Witnesses Value Growth

In the subsequent brand bell-ringing session, Danny Deng, CEO of MINAX Global Brand Trading Group, attended as a core guest and jointly “rang the bell” for two brands with many industry figures:

1. GLOBAL X-CHANGE

As a representative of high-quality physical brands, GLOBAL X-CHANGE launched a new journey of asset digitalization together with MINAX. Relying on a professional limited partnership fund cask-storage model, GLOBAL X-CHANGE has deeply engaged in the whiskey collection and investment field. This time, by leveraging MINAX’s brand RWA trading ecosystem, it combines physical whiskey assets with blockchain technology, breaking the geographical and liquidity limitations of traditional alcohol investment and allowing ordinary investors to participate in sharing the value of high-quality whiskey assets through compliant channels. At the event site, Zeng Hongfang, Cask-storage Consultant of GLOBAL X-CHANGE Limited Partnership Fund, gave a detailed introduction to the brand’s advantages and RWA transformation plan. Later, she jointly rang the bell with guests including Danny Deng (CEO of MINAX Global Brand Trading Group), Dr. Xia Chu (Strategic Consultant of Shanghai Shutu Blockchain Research Institute), and Zhang Yang (Global Managing Director and Partner of Loch Lomond Group), marking a new step in the integration of physical alcohol assets and RWA;

2. BitKoala

Hosted by Dai Shanshan, CEO of BitKoala, Danny Deng jointly rang the bell with guests including Hu Hao (Honorary Consultant of Tencent) and Jia Baojun (Member of Tsinghua University Alumni Association), deepening MINAX’s cooperation with blockchain technology brands.

Brand Roadshows Focus on High-Quality Projects to Explore New Opportunities in RWA

During the brand roadshow session of Crypto Raver HK and the MINAX Brand Listing Forum, Yuanda Liushi (a high-quality project in the TCM health field) and MZH (a fashion project targeting Muslim women) made their appearances, providing new models for the RWA transformation of physical assets in different fields:

Yuanda Liushi

Teng Wei, Founder and Chairman of Xide Capital (also serving as Financial Consultant and Empowering Investor of Yuanda TCM, and Co-Founder of RHETT Fintech), introduced that Yuanda Liushi is a century-old TCM family founded in 1851, now in its 6th generation of inheritance. It holds 33 ancestral secret recipes and multiple national patents; its core product “Qingfei Sanjie Granules” directly addresses the pain point of post-COVID lung nodule progression, accurately entering the 100-billion-level rigid demand market. Offline, it has built a large-scale network of “over 380 stores in more than 80 cities”, forming a diversified business system integrating “TCM diagnosis and treatment + physical therapy services + product sales”. In 2024, its revenue reached 250 million yuan, and it is expected to exceed 580 million yuan in 2025. It has also accumulated more than 500,000 active members, laying a solid foundation in the physical economy.

Founder and Chairman of Xide Capital, Co-Founder of RHETT Fintech
Financial Consultant and Empowering Investor of Yuanda TCM – Teng Wei

MZH

Wu Jun, Brand Director/Business Partner of MZH, stated that MZH wins users with products “aligned with beliefs and daily life”: low-saturation “Night Veil” lipstick for morning prayers, alcohol-free perfume suitable for religious services, and high-saturation “Persian Gem” shades for dinners. All products comply with HALAL standards. MZH also announced that it will promote RWA transformation through MINAX, which will not only provide Muslim groups with suitable fashion choices but also open a channel for investors to connect with the 100-billion-level market, achieving a win-win situation for both user value and capital value.

MZH Brand Director/Business Partner – Wu Jun

Crypto Raver HK and the MINAX Brand Listing Forum concluded successfully, marking an important milestone in the digitalization process of the physical industry. From Dr. Gong Fangxiong’s in-depth interpretation of stablecoins and RWA compliant development, to the full-scenario service capabilities demonstrated by the MINAX Global Site, and the successful practices of brands such as Yuanda Liushi and MZH, all evidence that the RWA track has entered a new stage of “segmented deep cultivation and value realization”.

This forum not only efficiently connected high-quality projects with global capital but also set an industry example of “demand-oriented and compliance-first”. Currently, more than ten brands are in the queue for listing preparation on the MINAX platform, covering fields such as consumption, health, culture, and technology, demonstrating strong demand for brand asset digitalization and the platform’s capacity to support it. In the future, MINAX will continue to promote more physical enterprises to achieve asset transformation and value enhancement through RWA, helping global asset digitalization enter a more mature and broader new era.

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.

[NEWS] Cooperation Announcement| MINAX Enters Strategic Partnership with MOVA Public Chain to Jointly Build a New Ecosystem for Brand RWA On-Chaining

On August 29, during the Bitcoin Asia 2025 conference in Hong Kong, MINAX Exchange and MOVA Public Chain officially announced the establishment of a strategic partnership. The two parties will jointly promote the on-chain issuance, trading and circulation of brand Real-World Assets (RWA), providing new impetus for the digital development of global brand assets.

At the “Mova Gala: Mainnet Activation” mainnet launch ceremony held that evening, Wael Muhaisen, CEO of MOVA, delivered an opening speech themed “From Vision to Reality”. Mr. Wael Muhaisen shared profound insights from his 25 years of global financial experience: “Low settlement efficiency and insufficient transparency have always been key bottlenecks in the development of the industry. Mova is not just a technological innovation, but also an important bridge connecting traditional finance with Web3, compliance with innovation, and the Middle East with global markets.”

Mr. Danny Deng, CEO of MINAX, attended the event as a distinguished guest and participated in a roundtable forum together with CEO Wael Muhaisen and a number of global leaders from Abu Dhabi, the United States and Asia. Mr. Danny Deng stated: “MINAX focuses on providing RWA asset issuance and trading services for global brands, and has successfully listed a number of well-known brand assets so far. We are optimistic about the technical strength of MOVA Public Chain, whose high-performance processing and built-in compliance mechanisms are highly aligned with MINAX’s business needs. Through this cooperation, MINAX will further enhance its ability to provide safe, efficient and compliant asset digitalization solutions for global brands.”

It is reported that the MOVA mainnet has a processing capacity of over 100,000 TPS and a transaction confirmation speed of less than 1.5 seconds. Its modular architecture supports one-click issuance of various types of digital assets, and the on-chain built-in KYC, AML and audit tracking functions provide comprehensive compliance guarantees for asset issuance.

At the conference, Mr. Danny Deng and Mr. Wael Muhaisen signed a strategic cooperation agreement, and will focus on advancing cooperation in three areas: first, making full use of MOVA’s technical advantages to optimize the on-chain issuance process of brand assets; second, combining the resources of both parties to jointly establish industry-leading RWA compliance standards; third, through ecological cooperation, enhancing the liquidity and value discovery capabilities of brand assets on the MINAX platform.

Currently, MINAX has successfully listed a number of well-known brand assets, covering luxury goods, catering, cultural and creative industries and other fields. Through this strategic cooperation with MOVA, MINAX will continue to deepen brand services and provide higher-quality asset digitalization solutions for global brands.

[NEWS] From “Bulk Assets” to “Micro-Assets”: MINAX Unlocks New Possibilities for “Lifestyle as Investment”

Recently, Bitcoin Asia 2025 grandly opened in Hong Kong. Against the backdrop of Bitcoin hitting a new all-time high of USD 112,000, the attention on this event is undoubtedly set to soar. As one of the world’s most active hubs for Bitcoin and digital currency applications, Hong Kong once again highlighted the openness and leadership of its international financial center through this event, fully demonstrating Asia’s leading role in shaping the future of the digital economy.

Today, the digital economy not only continues to improve enterprise efficiency and inject new momentum into the market but also gradually reshapes the traditional logic of asset circulation and value realization. In his keynote speech titled “Micro-Assets: Rethinking RWA – From ‘Bulk Assets’ to ‘Human-Centric Value'”, Mr. Danny Deng, CEO of MINAX Group, took the lead in proposing a development path to restructure Real-World Assets (RWA) with “micro-assets”.

Looking Back on a Decade of Industry Evolution and Raising Questions About Web3 Development

Mr. Danny Deng, CEO of MINAX Group, looked back on his experience entering the cryptocurrency industry in 2013. At that time, the industry was still in its infancy, and there was great anticipation for blockchain technology and its applications. After a decade, the value of cryptocurrencies has soared far beyond expectations, becoming a mainstream global asset.

When talking about the original aspiration of the industry, Mr. Danny Deng stated that he hoped blockchain technology would bring comprehensive social changes. Today, some of these changes have already begun to take shape—for example, El Salvador’s adoption of Bitcoin, the United States’ efforts to build a “cryptocurrency capital”, and Hong Kong’s active exploration of blockchain development paths. However, the current industry is dominated by giants, with constant news of billions of US dollars in assets being onchained and listed. Traditional blockchain practitioners are facing confusion amid this wave. Mr. Deng raised questions: How can small and medium-sized enterprises (SMEs) and the general public embrace Web3? And how can RWA establish a close connection with the public?

Mr. Danny Deng, CEO of MINAX Group

Analyzing Existing Dilemmas in RWA and Pointing Out Misunderstandings in Traditional Models

Mr. Danny Deng bluntly pointed out that many current RWA projects have fallen into misunderstandings. Securitizing all assets is not the only path. Moreover, in Hong Kong, the qualification standard for “accredited investors” (requiring liquid assets of over HKD 8 million) easily reduces RWA to an “elite circle game”, making it difficult for assets to achieve true value growth. At the same time, RWA is closely tied to stablecoins—without stablecoins, investing in RWA would involve complex and non-compliant processes, seriously hindering market expansion. Currently, most RWA projects remain at the conceptual stage, and there are few complete successful cases covering registration, ownership confirmation, and trading.

MINAX’s Innovative Initiative: Building a Brand Exchange to Launch the Micro-Asset Era

Based on a profound understanding of industry pain points, Mr. Danny Deng introduced the world’s first brand exchange project that MINAX is advancing. The project aims to transform brands into digital assets through three core measures:

Using a brand’s intangible assets as collateral for issuance. As a core asset of an enterprise, a brand is crucial to the business—capturing the brand means grasping the lifeline of the enterprise;
Setting a fixed upper limit for brand assets, analogous to Bitcoin, to avoid complex situations such as stock issuances;
Linking the value of brand assets to the brand’s own development, and driving asset value growth through measures such as revenue repurchases.

Mr. Danny Deng, CEO of MINAX Group

Mr. Danny Deng emphasized that brands are defined as a new asset category because brands are closely related to everyone—daily consumption and life behaviors can be converted into micro-assets. The aggregation of these micro-assets is expected to form personal wealth, truly realizing “lifestyle as investment”. This model can closely connect enterprises, users, and consumers, making RWA no longer out of reach but truly integrated into everyone’s life. The project has received support from many financial experts and Web3 practitioners—for instance, Mr. Gong Fangxiong, Head of Investment Banking at J.P. Morgan China, serves as the Chairman of the exchange. All parties are working together to build a new RWA system.

At the end of his speech, Mr. Danny Deng looked to the future. With the advancement of global compliance, it is expected that in the next 10 to 20 years, industries across the board will undergo large-scale transformation to Web3. Every enterprise may become a Web3 enterprise, owning digital assets, knowledge systems, and communities. MINAX Group is willing to work with all parties in the industry to promote Web3 to benefit more industries and users, and jointly witness the transformation and development of the industry.

[NEWS] Renmin University Financial Salon Discusses Stablecoins and RWA, MINAX Elaborates on New Paths for Asset Tokenization

On August 14th, the “Renmin University Shenzhen Social Salon and Grand Financial Thought Salon” hosted by Shenzhen Research Institute of Renmin University of China and Shenzhen Advanced Institute of Social Sciences, and co-organized by the Institute of Money (IMI) of Renmin University of China and Shenzhen Institute of Advanced Finance of Renmin University of China, was successfully held. This online event focused on the core principles, global trends and Hong Kong practices of Real-World Asset tokenization (RWA), inviting industry experts and scholars to conduct in-depth discussions, providing multiple perspectives for the innovative development of the asset digitalization field.

Yu Jianing: Analyzing the Core Logic of RWA, Hong Kong Becomes a Key Hub

Yu Jianing, President of Uweb Business School, Co-Chairman of the Blockchain Professional Committee of China Communications Industry Association, and Executive Director of the Metaverse Industry Committee of China Mobile Communications Federation, pointed out in his keynote report that RWA essentially converts traditional assets such as real estate, bonds, and bulk commodities into on-chain digital tokens through blockchain technology, which can realize the fragmentation of asset ownership, automated transactions, and improved liquidity. He emphasized that as an international financial center, Hong Kong has clarified the regulatory framework for Security Token Offerings (STO) and promoted pilot projects, and is actively building a key hub for global RWA development.

Yu Jianing mentioned that the current market value of digital assets has approached 4 trillion US dollars, showing significant growth compared to the end of 2022, which is inseparable from the promotion of compliance and mainstreaming. He believes that the development of RWA and stablecoins is not simply a “change at the coin level”, but an innovation in financial infrastructure, which can greatly improve asset liquidity and tradability.

Yang Dong: Compliance is the Premise, Exploring Innovative Models with Chinese Characteristics

Professor Yang Dong, Dean of the Law School of Renmin University of China, stated that the outbreak of RWA is similar to the early ICO, but it emphasizes the combination of real projects with the real economy, and has greater long-term development potential. He pointed out that compliance is the core of RWA development, and it is necessary to explore breakthroughs within the existing legal and regulatory framework. For example, through the linkage mechanism between Hong Kong and the mainland, promote the reasonable disposal and cross-border circulation of virtual assets.

Yang Dong mentioned that after the customs closure of Hainan Free Trade Port, it may become a “test field” for RWA innovation, combining data assets, Internet of Things technology, etc., to explore an asset digitalization model with Chinese characteristics. He emphasized that in the future, RWA needs to extend from “transparency” to “profitability”, and build a more complete trading market through the issuance of future income vouchers.

Yang Tao: Subdividing RWA Types, Alert to Risk Transmission

Director Yang Tao, Deputy Director of the National Institute of Finance and Development, proposed that when discussing RWA, it is necessary to first subdivide asset types, which can be divided into cash assets, standardized securities assets, low-liquidity financial assets, and non-financial assets according to liquidity and financial attributes. He believes that the current focus of RWA should be on low-liquidity standardized financial assets, non-standard financial assets, and non-financial assets.

Yang Tao emphasized that the core challenges faced by RWA are similar to traditional financial innovations, and it is necessary to be alert to problems such as information opacity and risk transmission caused by multi-layer nesting. He pointed out that promoting the healthy development of RWA requires identifying risk characteristics, improving institutional rules, promoting standardization, and ultimately returning to the essence of serving the real economy, combining with fields such as technological innovation and green transformation.

Danny Deng: Diversified Assets Empower RWA, Brand Digitalization Becomes a New Direction

Mr. Danny Deng, CEO of Minax Trading Group, combined with practical experience, pointed out that blockchain regulation often lags behind technological practice, especially in the Web3 field. He believes that RWA (Real-World Assets) should not be narrowly defined as securitized assets, and put forward the concept of “commodity tokens”, which he believes have low risks and are easy to penetrate, and should not be subject to strict securitization supervision uniformly. It is suggested that China, as a major commodity country, can promote RWA with diversified assets such as commodities and brands as the entry point, and explore more diversified RWA models, not limited to securities tokenization.

Taking brand assets as an example, Danny Deng explained that intangible assets have natural advantages such as traffic and consensus. Through brand assets, global circulation and value growth can be achieved, and they can be applied in diversified scenarios such as consumption and services, realizing the linkage between “on-chain value” and “offline applications”. At present, the brand exchange built by his team has launched more than 20 brand assets with a total market value of nearly 2 billion US dollars.

Danny Deng emphasized that stablecoins are an important support for the RWA ecosystem, and their value lies not only in payment, but also in building a new decentralized financial business format. He believes that with the refinement of industrial division of labor, RWA will move from concept to practice, promoting more enterprises to integrate into the digital economy ecosystem.

This salon brought together the wisdom of academia and industry, providing a clear theoretical framework and practical path for the development of RWA. As the organizer, relevant institutions of Renmin University of China gave full play to their academic and platform advantages, promoted cross-field exchanges and cooperation, and injected impetus into the standardized innovation of asset digitalization.

【NEWS] AIOT Global Intelligent Connectivity Drives RWA Industry Innovation: Hong Kong Cyberport Witnesses a New Milestone in the Digital Economy

In the wave of deep integration between the digital economy and the real economy, the collision between AIOT (Artificial Intelligence and Internet of Things) technology and Real-World Asset digitization (RWA) is spawning a brand-new industrial ecosystem. On July 30th, the Launch Conference of the Global RWA Industry Alliance and the 13th Session of the MINAX Brand Listing Forum were grandly held at Hong Kong Cyberport. Simultaneously, the AIOT Global Artificial Intelligence and Internet of Things Industry Alliance was inaugurated, marking that the RWA service system centered on “trusted data entry” has officially entered the stage of large-scale application.

AIOT Research Institute Settles in Hong Kong to Build the Cornerstone of Trusted RWA Data

As a core segment of the conference, the inauguration ceremony of the AIOT Global Artificial Intelligence and Internet of Things Industry Alliance attracted great attention from the industry. Witnessed by representatives from government, industry, academia, and research sectors—including Steve Lau, Chairman of the Board of China Everbright Holdings and founder of MINAX; Ni Jianzhong, Executive President of the China Mobile Communications Federation; Hu Guangyi, Executive Director of the Hong Kong AIOT Research Institute and Chairman of Huashang Global; and Xia Chu, Strategic Advisor of Tree-Graph Blockchain—the Hong Kong Branch of the AIOT Research Institute was officially inaugurated.

Global Intelligent Network Unveiled to Address Pain Points in Asset Value Certification

At the conference, Westley, representative of the AIOT brand, publicly unveiled the global intelligent network architecture based on AI+IoT for the first time. This architecture ensures data trustworthiness through three innovative layers:

Perception Layer: Deploys millions of intelligent terminals equipped with large AI models. User data is stored locally for real-time training and learning, achieving data privatization.
Transmission Layer: Adopts a fusion technology of Low-Power Wide-Area Network (LPWAN) and 5G to ensure anti-interference and low-latency data transmission.
Protocol Layer: Breaks down protocol barriers between smart home devices through intelligent terminals, which will also serve as the core of the smart home ecosystem to jointly build a more intelligent living environment.

Government, Industry, Academia, and Research Join Forces to Map Out China’s RWA Solution

The event gathered representatives from authoritative institutions such as the Blockchain Professional Committee of the China Communications Industry Association, the China Mobile Communications Federation, and the China Association for International Economic and Technical Cooperation. The establishment of the Hong Kong Global RWA Industry Alliance is regarded as a key step in aligning the “Hong Kong Path” with the “China Solution.”

Ni Jianzhong, Honorary Chairman of the Alliance, emphasized: “RWA is not simply about putting assets on the blockchain, but about reconstructing production relations through AIOT. We will create benchmark cases in fields such as green finance, cross-border trade, and cultural IP, allowing the world to see how the digital economy empowers the real economy.”

Notably, the Alliance simultaneously released the Self-Regulatory Initiative for RWA Industry Development, proposing three principles: “compliance first, technical neutrality, and data sovereignty.” It also plans to collaborate with ASEAN, the Middle East, and the EU to establish cross-border regulatory sandboxes, promoting global mutual recognition of RWA standards.

AIOT Global Intelligent Connectivity (Global General Artificial Intelligence and Internet of Things Alliance) was co-founded by Huashang International, China Everbright, MINAX Global Brand Exchange, and governments of various countries. It takes home/enterprise routers as decentralized computing gateways to build a decentralized intelligent infrastructure for the AGI era, enabling computing power sharing and trusted collaboration based on blockchain technology.

[NEWS] Minax Launches $1 Billion Brand RWA Asset On-Chaining to Conflux Network and Fully Reduces Platform Fees

Today, MINAX Global Brand Exchange announced three important initiatives aimed at further enhancing user experience and promoting the prosperity of the digital asset trading market. These initiatives include the official listing of CFX, the native functional token of Conflux Network, on the MINAX trading platform, the on-chaining of MINAX’s brand assets to Conflux Network, and a comprehensive reduction in transaction fees.

CFX Makes a Strong Debut on MINAX, Expanding the Digital Asset Landscape

As the core token of Conflux Network, the listing of CFX on the MINAX trading platform has attracted much attention. Conflux Network is an innovative, scalable decentralized blockchain network that breaks through the performance bottlenecks of traditional blockchains with its unique Tree-Graph consensus algorithm—a special Directed Acyclic Graph (DAG) structure. Unlike Ethereum and other blockchains that process transactions on a single chain, Conflux Network’s Tree-Graph can efficiently merge and process transactions from all concurrent blocks, achieving high throughput and fast confirmation, thus providing a solid foundation for the large-scale implementation of blockchain technology in practical applications.

CFX plays key roles in Conflux Network, such as network consensus, ecosystem incentives, network governance, and staking. Its listing on MINAX will bring more diversified investment options to platform users, enrich MINAX’s digital asset product line, and further enhance the platform’s competitiveness in the global digital asset trading field.

Brand RWA On-Chaining to Conflux Network: A New Journey of Brand Asset Digitization

MINAX has deep expertise in the field of brand RWA. This time, the on-chaining of brand RWA to Conflux Network builds a solid bridge for the digital transformation of brand physical assets and marks a new journey in brand RWA operations. Conflux Network’s features of high efficiency, security, and scalability provide ideal technical support for the on-chaining of brand RWA. Once brand RWA is successfully on-chained, key information such as rights, value, and circulation corresponding to the brand’s physical assets will be accurately, permanently, and immutably recorded on the blockchain.

This initiative makes the value mapping of brand RWA clearer and more credible, allowing investors to intuitively understand the digital rights of brand physical assets, and significantly reducing information asymmetry and trust costs in brand RWA transactions. Meanwhile, relying on Conflux Network’s technical characteristics, the management and transaction processes of brand RWA have become more efficient and convenient, enabling brand RWA to circulate in a broader market. This fully taps and releases the value of brand physical assets through digital forms, further promoting the development of the brand RWA ecosystem.

Comprehensive Fee Reduction to Lower User Transaction Costs

In terms of fee adjustments, MINAX has shown full sincerity. The transaction fee for RWA brand assets has been significantly reduced from the original standard to 0.5% (five thousandths), and the cryptocurrency transaction fee has also been adjusted to 0.3% (three thousandths) simultaneously. This comprehensive fee reduction will directly reduce the transaction burden on users, significantly lowering the cost of trading on the MINAX platform. It not only helps attract more new users to join MINAX, increasing user activity and trading volume but also reflects MINAX’s determination to create a fair, efficient, and low-cost trading environment, setting a new service benchmark for the global digital asset trading market.

Minax Exchange stands out as quite unique in the industry. It has not yet opened public registration, and users can only register via invitation codes. Nevertheless, the assets on the platform have generally risen by 5 to 10 times or more compared to their initial launch prices. Apart from strict registration restrictions, Minax’s high transaction fees have also been unacceptable to many users. With this adjustment to transaction fees, some people sigh that this exchange has finally become “more approachable.”

The listing of CFX, fee adjustments, and the on-chaining of brand RWA to Conflux Network mark important milestones in the development of MINAX Global Brand Exchange. In the future, MINAX will continue to uphold the concepts of innovation, openness, and win-win cooperation, continuously optimize platform services, introduce more high-quality brand digital assets, and provide global users with a more excellent digital asset trading experience. It will keep moving forward in promoting the digitization of brand assets and the development of the global digital asset trading market.

Minax Empowerment: Compliant Value Release

MINAX Global Brand Exchange is jointly initiated by MINAX GROUP Global Brand Trading Group and KLICKL, the first full-license digital asset institution in MENA (Middle East and North Africa). It has the compliance capability and license support for digital asset issuance in the United Arab Emirates.

MINAX will work with professional investment banks, investment funds, law firms, and audit firms to create a favorable ecological environment for brands entering the Web3 field. MINAX will also facilitate small and medium-sized enterprises and even individuals to create and develop their own brands. Through various forms such as brand private placements, brand crowdfunding, and IBO, it will help brands obtain their first financing, first group of fans, and first batch of orders. At the same time, due to the global nature of Web3, brand assets can be traded 24/7 on exchanges worldwide, and brand asset investors can come from all corners of the world—investing in brands has never been so convenient.

[NEWS] MINAX and RWA Global Industry Alliance Form Strategic Partnership to Promote the Global Rollout of Real-World Asset Branding

On July 30, 2025, at the 2025 Global RWA Data Industry Conference, MINAX Global Brand Exchange officially signed a strategic cooperation agreement with the RWA Global Industry Alliance and witnessed the launch of the Alliance Brand Committee. This collaboration marks another key step for MINAX in the global wave of real-world asset digitization, comprehensively advancing the branding, global issuance, and value circulation of RWA assets.

As one of the core outcomes of the conference, the RWA Global Industry Alliance Brand Committee was officially launched with multi-party support. It is committed to building a full-chain service system covering “brand evaluation + digital on-chain + global dissemination,” providing systematic support for the digitization, standardization, and branding of real-world assets. The committee will join forces with industry-leading platforms such as MINAX to jointly promote the global implementation of the path where “brand equals value” for high-quality assets.

At the launch ceremony, MINAX Global Brand Exchange signed a strategic cooperation agreement with the RWA Global Industry Alliance, focusing on the joint construction of key areas such as brand RWA project incubation, asset on-chain confirmation, international market promotion, and trading matchmaking. Through brand empowerment and technical support, the two parties will develop a series of representative benchmark cases to accelerate the global digital issuance and circulation of real-world assets.

Li Haiming, Deputy Director of the RWA Global Industry Alliance Ecosystem Committee, stated: “The on-chain transformation and branding of real-world assets are reshaping the landscape of global asset allocation. This strategic partnership with MINAX is a significant step in advancing the Alliance’s RWA standard system and global ecosystem collaboration. As a leading global platform for brand asset trading, MINAX possesses strong technical capabilities and international vision, offering end-to-end solutions for RWA assets from confirmation to on-chain deployment and global issuance. We look forward to further in-depth cooperation with MINAX to promote the value discovery and international circulation of real-world assets, jointly building an open, trustworthy, and interconnected global RWA ecosystem.”

As a platform focused on the branded issuance and global trading of real-world assets, MINAX is building a product system centered on “brand assets + on-chain confirmation + global matchmaking.” This strategic cooperation with the RWA Global Industry Alliance not only represents a powerful extension of MINAX’s global layout, but also sets a high-quality collaborative development benchmark for the entire industry.

Looking ahead, MINAX will continue to uphold the vision of “making every high-quality brand a digital asset,” aggregating global resources, empowering the real economy, and continuously exploring new expressions of real-world asset value on-chain, driving RWA to truly become a vital component of the digital financial infrastructure.

[NEWS] The Hong Kong RWA Global Industry Alliance and Brand Committee Officially Established, MINAX Becomes Core Brand RWA Partner

On July 30, 2025, the RWA Global Industry Alliance Launch Conference and the 13th MINAX Brand Listing Forum were successfully held at Hong Kong Cyberport. At the event, the RWA Global Industry Alliance and the RWA Global Industry Alliance Brand Committee officially announced their establishment. As one of the core initiators of the Brand RWA Committee, MINAX Global Brand Exchange, along with representatives from government, industry, academia, and research sectors, witnessed this significant moment. The Hong Kong RWA Global Industry Alliance is jointly initiated by authoritative institutions such as the Blockchain Committee of the China Communications Industry Association, China Mobile Communications Association, and the China International Economic and Technical Cooperation Promotion Association. It brings together strengths from multiple sectors and possesses strong policy support and resource integration capabilities. With Hong Kong as its hub, the Alliance connects the Greater Bay Area and global ecosystems, focusing on full-process RWA services such as asset on-chain confirmation, standard formulation, regulatory innovation, and cross-border collaboration.

As a significant platform in the global RWA field, the Alliance is committed to implementing RWA in key areas such as green finance, carbon assets, and real estate, providing a “Hong Kong path” and a “China solution” for the digitization of real-world assets. Its official launch marks a new stage of standardized, collaborative, and international development for the RWA industry and injects strong momentum into the integration of the global digital economy and real industries.

The event also held the launch ceremony of the AIOT Global Artificial Intelligence and Internet of Things Industry Alliance. Distinguished guests including Steve Lau, Chairman of China Changyuan Holdings and Founder of MINAX; Ni Jianzhong, Founder and Executive Chairman of China Mobile Communications Association; Hu Guangyi, Executive Dean of the Hong Kong AIOT Research Institute and Chairman of Huashang Global; Xia Chu, Strategic Advisor to Shutu Blockchain; Li Jianwu, Executive Director of China Changyuan Holdings and Council Member of Angel Union; Deng Yongqiang, Deputy Director of the AI Committee of China SME Association and Founding Partner of Inno Angel; and Lu Jun, Executive Director of the China Internet Association and Vice President of the Innovation Application Committee, rang the bell together to promote the deep integration of AIOT and blockchain technologies with the RWA industry.

During the signing ceremony in the morning, MINA CAPITAL officially signed a strategic cooperation agreement with the RWA Global Industry Research Alliance. Danny Deng, CEO of MINAX Global Brand Exchange Group, and Li Haiming, Deputy Director of the Blockchain Professional Committee of the China Communications Industry Association and Vice Chairman of the Hong Kong RWA Industry Alliance Ecosystem Committee, jointly signed the agreement. The two parties will jointly promote the confirmation, on-chain processing, and global issuance of real-world assets. At the same time, the China Mobile Communications Association, the Hong Kong AIOT Research Institute, and Changyuan Holdings also completed strategic agreements to build a cross-regional technological innovation collaboration system.

Executive Speeches: Anchoring the Main Path of Brand Asset Digitization

Steve Lau, Chairman of China Changyuan Holdings and Executive Chairman of MINAX, delivered the opening speech. He stated that RWA is becoming a bridge between the real economy and the digital world. MINAX focuses on the “brand asset on-chain” strategy and is committed to building a credible, compliant, and tradable tokenization path for high-quality global brands. We are not just a trading platform but a fusion of brand value and financial infrastructure. In the future, MINAX will continue to support technology and ensure compliance, driving brands to become the most promising asset units in the digital finance ecosystem.

Chairman of China Changyuan Holdings
Executive Chairman and Co-founder of MINAX – Steve Lau

Subsequently, Wang Jiangong, Founder of MINAX and CEO of Asiabrand Group, gave a speech. He stated that brands are no longer just communication tools but digital assets that can be confirmed and traded. MINAX uses tokenization as a lever to help brands unlock stored value and empower enterprises to build long-term financial models. Through the trinity of “brand confirmation + user incentives + scenario-based transactions,” we aim to bring brand assets to life on-chain. In the future, Asiabrand will leverage global resources to drive brand financialization deeper into industries and international markets.

Founder of MINAX
Founder and CEO of Asiabrand Group – Mr. Wang Jiangong

AIOT Smart Network and Research Institute Launch: The Data Gateway to the Physical World

As a trusted data source in the RWA ecosystem, the integration of AI and IoT technologies has increasingly become the core guarantee of on-chain asset value stability. The Hong Kong station of the AIOT Research Institute was officially inaugurated under the witness of Steve Lau, Chairman of China Changyuan Holdings and Executive Chairman and Co-founder of MINAX; Li Jianwu, Executive Director of China Changyuan Holdings and Council Member of Angel Union; Hu Guangyi, Executive Dean of the Hong Kong AIOT Research Institute and Chairman of Huashang Global; and Danny Deng, CEO of MINAX Global Brand Exchange Group. This marks the comprehensive launch of technology research, standard formulation, and policy alignment for the integration of AIOT and RWA, and signifies that the MINAX ecosystem has completed the full-stack enhancement of trusted data collection and distribution capabilities.

AIOT brand representative Westley released the global intelligent network architecture based on AI+IoT. He stated: The AIOT Global Intelligence Network will build a trusted data collection and upload network based on AI and IoT to address the credibility issues of RWA asset value certificates. This network will provide original data support for brands and stablecoins, ensuring real-time synchronization of on-chain and physical assets.

AIOT Brand Representative – Westley

Next came the presentation of the “Haoyi Changliu” brand, which played a promotional video showcasing its unique cultural IP value and broad market layout. Brand representative Ms. Zhou Qin gave a speech highlighting the brand’s IP value and market deployment. Under the witness of guests, they rang the bell together, officially announcing the listing of “Haoyi Changliu” on the MINAX Exchange. This marks not only the starting point of brand asset confirmation but also opens a new channel for the digital circulation of cultural RWA assets.

Finally, the Web3 industry media brand Blockchain.News completed its listing on MINAX. Professor Liu Zhiman delivered a speech emphasizing the industry trend of “content as an asset” and the necessity of confirming media value on-chain. With the countdown and the bell ringing at the venue, Blockchain.News was officially launched, becoming the first digital content brand asset listed on MINAX.

The successful listings of many brands fully validate MINAX’s strong capacity in multi-format asset mapping, tokenized operations, and scenario integration. It also indicates that brand assets are becoming an important component of the global RWA landscape.

Technology Achievements Release: Technology-Driven Ecosystem Synergy

In the technology release session, MINAX showcased key achievements and demonstrated a comprehensive upgrade in three core capabilities of its ecosystem: globalized trading, fundamental finance, and trustworthy data.

MINAX’s Head of Product and Research, Nason Guo, introduced the upcoming next-generation international trading platform, focusing on key functions such as user experience, project screening mechanism, and AI-assisted risk control system. He stated: MINAX will launch a brand-new international platform, centered around the three core capabilities of “compliance engine + AI risk control + project screening” to establish international trading standards. The new platform will not only enhance user experience but also provide brand projects with a clearer growth path and compliance framework, helping to build a unified global standard for brand asset circulation.

MINAX Head of Product and Research – Nason Guo

MINAX CEO Danny Deng systematically elaborated on the value support model and implementation path of the world’s first RWA stablecoin, Realcoin. Its supporting public chain, Realchain, will provide fundamental support for brand asset mapping, cross-border payments, and settlement and clearing, building a closed-loop on-chain financial system. He stated: As the world’s first RWA-anchored stablecoin, Realcoin will be backed by real value such as brand assets and real estate, breaking the hollow nature of traditional stablecoins. The corresponding Realchain will provide high-performance on-chain financial infrastructure, serving brand mapping, cross-border payments, settlement, and compliance closed-loop.

MINAX Global Brand Exchange CEO – Danny Deng

Multi-Brand Roadshow: Deep Integration of Industry Applications and Scenario-Based Finance

The forum also featured on-site roadshows from several leading brands. Representatives from Ting Open Heart, Feiyang Group, PalmJoy, Whisky, and RWACLUB elaborated on how they use RWA for asset confirmation, rights on-chain, and scenario-based collateral functions, showcasing the evolving trend in business logic where “brand is asset, data is credit.”

Founder/Chairman of Runming Technology (Ting Open Heart) – Mr. Zhuang Chuanjie

Strategic Investor of Feiyang International Holdings Group – Mr. Li Jieming

Founder & CEO of Hong Kong Dongying Technology Co., Ltd. – Mr. Zhu Xiaodong

Whisky Barrel Advisor of Yizhong Global Whisky Limited Partnership Fund
Single Cask Brand Ambassador – Ms. Zeng Hongfang

Founder of RWACLUB – Mr. Lai Qixing

The participation and integration of these brands are not only a testament to MINAX ecosystem’s compatibility and scalability, but also a sign that RWA as an asset organization form has started to enter the real consumer, service, and production ends, becoming an important variable driving industrial upgrading.

Roundtable Dialogues: Systematic Discussion from Regulatory Perspectives to Industry Depth

Two high-level roundtables focused on “Integration Path of RWA and the Real Economy” and “Globalization and Regulatory Challenges of Stablecoins.” Experts from academia, investment, technology, and institutions formed the guest panel to deeply analyze key issues in the current RWA track from multiple dimensions such as regulatory policies, asset standards, data compliance, and technical architecture.

In the first roundtable, Steve Lau, Chairman of the Board of China Changyuan Holdings, Executive Chairman and Co-founder of MINAX, stated: the future of RWA lies in the dual drive of “asset confirmation + scenario implementation”; brand assets are the key gateway to integrating on-chain value with the real economy. Deng Yongqiang, Deputy Director of the AI Committee of the China SME Association and Founding Partner of InnoSpace, noted: RWA is a new channel for SMEs to embrace the capital market. The clarity of technical empowerment and compliance paths will accelerate more physical assets going on-chain. Li Jieming, Strategic Investor of Feiyang International Holdings Group, said: the demand for RWA from physical enterprises is not just for financing, but for the reconstruction of the asset credit system. RWA is becoming a new lever for capital operations. Tencent Honorary Advisor Hu Hao commented: the underlying logic of RWA is “trustworthy data + dynamic pricing.” A systematic trust bridge between off-chain and on-chain must be built from perspectives such as large models and data rights confirmation. Zhuang Chuanjie, Founder/Chairman of Runming Technology (Ting Open Heart), proposed: light asset scenarios such as consumption points and user rights are directions where RWA applications can first break through and are more easily accepted and validated by the market. Wei Kun, CEO of Unibowl, said: RWA can serve as a “value passport” for new cross-border consumer brands, helping them achieve digital valuation and free circulation of tokenized rights on a global scale.

The second roundtable was moderated by Dr. Tang Yiduan, Founding Chairman of the Hong Kong Digital Asset Association and Independent Researcher. Zhang Junyong, Chairman of the Goethe Foundation and Honorary President of the Hong Kong Blockchain Association, stated: the key to the future of stablecoins is how to build a trustworthy regulatory framework while gaining legal status in the financial system and achieving efficient coordination between on-chain and off-chain. Alihan Ekesan, Head of Payments at Klickl, said: the cross-border payment scenario is one of the most promising applications of stablecoins, and a compliant global payment network will be the core driver of its scale-up. Li Jianwu, Executive Director of China Changyuan Holdings and Council Member of Angel Union, commented: future stablecoins are not only financial tools but also value bridges. The RWA anchoring mechanism behind them will be key to breaking trust barriers. Chen Yijia, Founder of RWA DAO, said: the innovation path for stablecoins lies in combining DAO governance with RWA, providing a truly trustworthy and stable digital currency for global users, from community-driven to asset-backed. Ye Yuting, Digital Economy Researcher at Hong Kong Polytechnic University, suggested: compliance is the only path for stablecoins to go mainstream. Especially in the Asia-Pacific region, localized regulation and coordinated standards will build a new digital currency ecosystem.

Signing Cooperation: Practical Progress of Ecosystem Outreach and Regional Synergy

At the forum, the Asiabrand Black Horse 100 Entrepreneurship Project officially completed regional partner signings, marking MINAX’s transition from point to surface and from platform to region in terms of local incubation capacity and brand tokenization pathway. By linking regional resources, supporting local brands, and introducing on-chain mechanisms, MINAX is gradually achieving a dual-drive model of “globalization of brand assets and regionalization of compliant implementation.”

In the RWA Era, Brand Assets Are Being Redefined

The successful hosting of the MINAX Brand Listing Forum not only promoted the deep integration of brand assets and on-chain finance but also signaled that the RWA ecosystem has moved from the infrastructure-building stage to a deep application stage featuring “multi-scenario integration + real asset access.” With the official launch of Realcoin, the activation of the AIOT Research Institute, and multiple on-site project listings, MINAX is building a global full-chain RWA ecosystem platform covering functions such as asset confirmation, issuance, trading, payment, and settlement.

Against the backdrop of accelerated global compliance trends and iterations in financial infrastructure, MINAX will continue to leverage technology as the fulcrum, the ecosystem as the path, and trust as the core to promote the full integration of the on-chain world and the real economy.

[NEWS]Davos World Brand Summit: Global Opportunities and Challenges Amid the Brand RWA Assetization Wave

From January 20 to 24, 2025, the World Economic Forum 2025 Annual Meeting was grandly held in Davos, Switzerland. Centered on the theme of “Cooperation in the Age of Intelligence,” the meeting attracted nearly 3,000 representatives from governments, enterprises, academia, and other global sectors. As a key part of the meeting, the 2025 Davos World Brand Summit gathered top brands from around the world to explore new trends in brand digitization and securitization, and released the “2024 World’s Top 500 Brands” and “2024 World’s Top 500 Innovative Brands” rankings.

Brand Assetization: The Key to Reshaping Global Brand Value

In recent years, global brand value has been undergoing profound transformation. Brands are no longer just market competition tools—they’ve become new focal points for assetization and securitization. At the summit, numerous experts delved into how brands can maximize value under the RWA (Real World Asset) model.

Brand assetization is increasingly becoming the core competitiveness of enterprises in the capital market. Data shows the global brand asset market has reached several trillion USD in scale, and the securitization of brand assets has become a crucial method for enterprises to expand globally and enhance market recognition. According to data from Deloitte, a leading global consulting firm, the financing growth rate of the brand securitization market over the past year ranged from 25% to 30%. This trend indicates that more and more enterprises are converting intangible brand assets into tradable financial assets, promoting sustainable growth in brand value. Global brand asset trading platforms such as MINAX are providing innovative solutions for the marketization and liquidity of brand assets.

2024 World’s Top 500 Brands and Trends in Chinese Brands

The summit officially released the “2024 World’s Top 500 Brands” and the “2024 World’s Top 500 Innovative Brands.” The rankings not only showcased the competitiveness of global brands but also reflected the regional distribution of brands by country. The data showed that U.S. brands continued to dominate with 145 entries, including giants such as Apple, Microsoft, and Amazon. Chinese brands also stood out with 81 entries, 10 more than the previous year.

Experts believe that the rise of Chinese brands is largely due to digital transformation and the push toward brand assetization. Increasingly, Chinese companies are shifting from manufacturing advantages to building brand value, leveraging global brand asset trading platforms like MINAX to achieve brand securitization, increase brand premium capabilities, and gain more recognition in international markets.

Challenges and Opportunities for Globalization of Chinese Brands

At this year’s summit, several Chinese brands successfully made it into the global Top 500 list, showcasing their rising global presence. However, experts pointed out that while Chinese companies have significant strengths in manufacturing and market scale, they still face numerous challenges in brand value management and assetization.

Over the past 30 years, Chinese enterprises have earned a spot in the global market with strong manufacturing capabilities, but their brand potential has yet to be fully unlocked. Now, companies are transitioning from “manufacturing” to “branding,” striving to enhance brand premiums for better market recognition and user loyalty. Platforms such as MINAX are helping Chinese companies achieve this shift by enabling brand assets to gain pricing power through securitization.

Popular Brands on the MINAX Global Brand Exchange

MINAX, as a global brand trading platform, utilizes RWA technology to support the assetization transformation of many Chinese brands, helping their brand value gain recognition in the capital market and providing new solutions for brand internationalization. For example, the well-known food and beverage brand Nikusa completed brand securitization on the MINAX platform, successfully entered the UAE market, and secured financing, further accelerating its global expansion.

Putting Brand Securitization into Practice: How RWA Supports Global Brand Growth

Brand securitization is becoming a new frontier in global capital markets. Leveraging the transparency and decentralization of blockchain technology, brand assets can circulate more efficiently, enhancing global competitiveness.

Mr. Danny Deng, Founding Initiator and Director of MINAX

At the summit, Danny Deng, Founding Initiator and Director of MINAX, stated: “Brand assetization is the necessary path for a brand to go global. Through innovative technologies, MINAX provides a compliant, secure, and transparent trading environment that helps brands gain greater recognition and liquidity in capital markets.”

Currently, MINAX has obtained compliance qualifications in the UAE, Canada, and plans to further expand into European and American markets to offer a new model for brand asset transactions worldwide.

Looking Ahead: How Brand Assetization Will Reshape Global Markets

Over the next five years, brand securitization is expected to further drive the development of the global brand economy. The global brand asset market is projected to continue growing, and enterprises must follow this trend to improve the quantifiability and marketability of their brand value.

As the wave of brand securitization sweeps the globe, platforms like MINAX are helping businesses seize the opportunity and maximize brand value. MINAX plans to launch over 100 brand tokens in the coming year, covering consumer goods, luxury products, technology, and more, promoting the healthy flow of brand assets in capital markets.

Conclusion: A New Era of Global Brand Assetization Has Arrived

The convening of the 2025 Davos World Brand Summit marks the beginning of a new stage in global brand assetization. In the context of accelerating global economic integration, brand securitization is becoming a key path for enterprises to enhance their international competitiveness.

The successful practices of platforms like MINAX provide feasible solutions for the digitization and securitization of brand assets, helping enterprises achieve a leap in value on the global capital stage and embrace the new challenges and opportunities of the intelligent era.

[NEWS]MINAX and Silk Road Group Announce World’s First One-Stop Brand Asset Platform in Malaysia, Empowering Chinese Brands Globally

From July 1 to 3, 2025, the 3rd Malaysia National Cyber Defence & Security Exhibition and Conference (CYDES 2025) was grandly held at the Putrajaya International Convention Centre. With the theme “Advancing Cyber Resilience,” the event was hosted by the National Security Council (NSC) and organized by the National Cyber Security Agency (NACSA), attracting government representatives, business leaders, and technical experts worldwide. Senior Malaysian leaders specially sent congratulatory letters to the China-themed forum, highly recognizing its significance in deepening China-Malaysia cooperation and regional digital security.

At this event, Mr. Yan Lijin, Chairman of China Silk Road Group, officially launched the first “Global One-Stop Brand Asset Service Platform” jointly developed by Silk Road Metaverse (a subsidiary of China Silk Road Group), MINAX Global Brand Exchange, and Klickl Digital Group at the Putrajaya International Convention Centre. As a core co-builder, MINAX has consistently committed to addressing global pain points in brand asset verification, cross-border circulation constraints, and insufficient value realization through innovative models. The platform launch embodies this vision, emerging as a central highlight of the conference and profoundly aligning with the “Advancing Cyber Resilience” theme.

As an innovative infrastructure in the global brand asset sector, the platform leverages Web3.0 technologies—integrating blockchain, cryptographic algorithms, smart contract auditing, zero-knowledge proofs, and extended reality (XR)—to establish a global security system covering the entire lifecycle of brand assets: verification, certification, trading, financing, and governance. MINAX played a pivotal role in technology integration, centering on a “tamper-proof, privacy-controllable, fully traceable” data security mechanism to reconstruct a globally trusted circulation model for brand assets, ushering them into a new era of “trusted digitalization.”

Built on a robust technological foundation and security framework, the platform innovatively employs a “Tri-Platform Synergy” architecture to enable secure operations and efficient value circulation of brand assets, creating a closed-loop chain from “brand asset digitization → user consumption → asset financialization”:

The Global Brand Asset Digitization Platform solidifies security for asset verification and on-chain certification.
The Global Brand Asset Digital Trading Platform ensures transaction compliance and risk resilience.
The MINAX-led Digital Asset Exchange efficiently connects brand assets with global capital, constructing comprehensive security defenses and value channels for brand assets in the digital ecosystem.

This innovative model has demonstrated extensive international influence. Its strategic expansion along Belt and Road Initiative countries is progressively enabling verification of regional specialty brands and time-honored brand equity, while innovating global monetization channels through Real-World Assets (RWA) models. Industry experts recognize the platform as pioneering new pathways for ASEAN brands’ digital transformation and global expansion, while providing end-to-end solutions for domestic industries—including local specialty brands, consumer brands, and commercial IPs—covering “verification, circulation, and value enhancement.”

Expert analysis noted that MINAX, as a co-builder, leveraged its profound expertise in brand RWA to provide critical transaction architecture design and global capital connectivity for the platform. Its core value lies in reconstructing a trusted circulation network for brand assets through technology, enabling intangible value—such as regional specialty brands and century-old commercial reputation—to gain global recognition via RWA models. As Southeast Asian specialty brands achieve digital verification through the platform and time-honored brands connect with global capital via RWA, MINAX is propelling the brand economy into an era of “trusted interconnectivity” through concrete actions. This model represents not only technological innovation but a revolution in brand value distribution mechanisms, offering a replicable pathway for balanced development in the global brand economy.