About Us

▍Minax focuses on brands with practical value or good income

Minax is the world’s first compliant brand exchange, where we transform your corporate or personal brand into digital equity. We provide transparent, efficient, and decentralized trading services for businesses, individuals, and global investors. Mina Capital’s parent company is licensed by ADGM and FSRA and authorized by the central bank to provide global digital asset custody, issuance, and underwriting services.

▍BRT is a better choice for investors

Discover the full lifecycle financial services Minax offers for Brand Equity Rights (BRT). On our platform, we are committed to serving the real economy, reducing financing thresholds for businesses and individuals, digitizing brand assets, and providing premium options for global investors.
  • Global Trading  · 24/7
  • Fixed total issuance Never over-issued
  • manipulate high clarity
  • periodical destroy

 

▍Service Models and Highlights

Providing innovative digital brand equity management for SMEs, ensuring transparency, efficiency, and accessibility for global investors.

  • Brand Ecosystem Rights Architecture Design

Brands partner with financial institutions to create funds managing their IP. They transfer core intangibles like trademarks and domains to these funds and help secure long-term licensing deals.

  • Brand Ecosystem Rights Issuance

Under the guidance and endorsement of licensed financial institutions, the brand management fund issues a unique and non-reissuable Brand Ecosystem Rights (BRT) based on brand IP assets. BRT can be redeemed for brand products and services as agreed upon at the time of issuance. BRT is a typical utility token and does not require additional approval.

  • Brand Ecosystem Rights Sale

On the Minax platform, an IBO (Initial Brand Offering) is launched to sell Brand Ecosystem Rights (BRT) to buyers. After the sale is completed, BRT can be freely traded and resold between buyers or traded on Minax and global exchanges.

  • Brand Ecosystem Rights Buyback

To ensure the long-term value stability of brand asset rights, the brand management fund must regularly use the agreed brand licensing fees (in principle, extracted proportionally from brand sales revenue) to buy back BRT from the market and destroy them.

  • Benefits for the Brand

IBO helps brands pre-sell, acquire urgently needed funds and customers for emerging brands, quantify brand value, attract professional investment institutions, and gain international recognition. By binding brand assets to operational teams, loyal fans, and KOLs, rapid growth in brand sales can be achieved.

 

▍Core Service Entry