Author Archives: admin

[Showcase]ASIAN BRAND GROUP HOLDINGS LIMITED Brand Application Display

Dear Users,

According to the regulations of the MINAX Brand Asset Exchange, the following brand has submitted an application for listing. We are now showcasing its basic information, inviting public attention, and welcoming suggestions or feedback from all sectors.

1. Brand Basic Information

  • Brand Name: ASIAN BRAND GROUP HOLDINGS LIMITED
  • Brand Introduction:
    Asiabrand, established in Hong Kong in 2005, is a professional brand value systematization service organization. The group takes ABAS expert group as its think tank, with new brand, new technology, and new finance as its development strategy. It carries out three core businesses: brand evaluation, value-added management, and integrated financial services. Currently, it has 18000 member enterprises and is fully committed to building a brand finance ecosystem.Its subsidiaries have multiple independent intellectual property patented technologies and brand evaluation independent scientific research achievements, and have obtained the qualifications of national high-tech enterprises and Zhongguancun high-tech enterprises. At the end of 2019, the “Pinxinbao” brand value management platform was launched, based on Asiabrand brand brand value evaluation 3.0 technology. Through the exclusive development of BVM management system, it helps Chinese enterprises achieve brand financing and value management.

2. Purpose of Display

  1. Information Transparency:
    Providing basic brand information for users to understand and ensuring operational transparency on the platform.
  2. Public Oversight:
    Welcoming user feedback to enhance platform services and brand management standards.

3. Feedback Method

4. Special Disclaimer

  1. This display is solely for the purpose of information disclosure. The information is for reference only and does not constitute a formal commitment to the brand’s listing.
  2. The formal inclusion in the public announcement phase and subsequent processes will be determined based on the brand’s qualifications, market evaluation, and compliance review results.

Thank you for your attention and support! MINAX Brand Asset Exchange is committed to fostering a transparent trading environment and providing efficient and innovative brand asset services to our users.

Sincerely,

MINAX Operations Team
January 13, 2025

Telegram Community (Btok Link) / Social Platform X  /  Contact Us  / About Us

【Risk Reminder】The market is subject to risks; investments require caution. The prices of brand assets may experience significant fluctuations due to market conditions, and investors may incur partial or total losses. Please make prudent decisions based on your own financial situation and investment goals. MINAX, as a trading platform, does not bear responsibility for the results of users’ investments.
【Special Note】MINAX reserves the right to modify, change, or cancel this announcement at its sole discretion at any time without prior notice. In the event of any discrepancies between the English and Traditional Chinese versions of this announcement, the Traditional Chinese version shall prevail. The content of this announcement may be updated as needed; please refer to the latest updates.

[NEWS]RWA Market Soars: Brand RWA Emerges as a New Trend, DeRing Successfully Listed on MINAX

Since last year, the RWA (Real-World Asset Tokenization) market has shown unprecedented growth momentum. Traditional financial giants like BlackRock and UBS have entered the RWA track, and the Hong Kong Monetary Authority, in collaboration with Ant Group, has launched an RWA project focused on new energy physical assets, setting a benchmark for the Asian market. Against this backdrop, the RWA sector is experiencing a new trillion-dollar trend—Brand RWA. This innovative model enables global brands, whether established giants or SMEs, to transform intangible brand assets into digital assets, opening new financing channels and revenue streams while maximizing brand value in the global market.

A Milestone for Brand RWA: DeRing Listed on MINAX

On January 9, 2025, the Brand RWA sector witnessed a landmark event: DeRing, the first smart hardware brand, was officially listed on the MINAX Global Brand Exchange in Dubai. DeRing’s successful listing signifies the first successful implementation of the Brand RWA model in the smart hardware field, offering valuable insights for other global brands.

Chairman of the MINAX Board, Fangxiong Gong, remarked, “DeRing’s listing is a significant milestone. We hope its innovative RWA model will inspire more brands worldwide.”

Brand RWA: A Bright Prospect for 2025

Gong emphasized that brand assets are a crucial part of enterprise value, especially for tech companies, SMEs, and service industries, where brand value often accounts for 70% to 90% of total enterprise value. However, pricing and monetizing brand value have long been challenges in capital markets. Listing brand assets on exchanges enables companies to assess and monetize their brand value, accelerating their growth trajectory.

MINAX investor and Chairman of Taiyi Group, Dendi, highlighted that injecting brand assets into the Web3 world represents a trillion-dollar opportunity. Currently, three types of brand assets are traded on MINAX: brand licensing assets, brand data assets, and brand IP assets. He outlined a comprehensive ecosystem and future roadmap for deeper integration of brands with Web3 to empower the real economy.

RWA Compliance and Future Directions

RWA Institute founder Long Dian noted that RWA is poised to become a standout sector in 2025. Acting as a bridge between the real world and Web3, RWA overcomes traditional asset liquidity constraints, enabling 24/7 global transactions. Long also announced plans for the RWA Institute to launch operations and host summits to help more brands and assets enter the RWA field.

Renowned academic Professor Zou Yu and Klickl Digital Group Chairman Michael Zhao emphasized the need for stronger compliance and liquidity in RWA to ensure its sustainable development.

The Success of DeRing

As a smart health ring brand, DeRing utilized the RWA model to digitize its real-world assets. Users can redeem brand assets for high-end medical services like cancer screenings and health check-ups while enjoying exclusive discounts. DeRing also introduced a buyback and burn mechanism to maintain asset scarcity and steadily increase value.

DeRing Co-Founder Kevin Lee stated that future plans include multi-scenario expansions, global network development, and technology empowerment to create a full-lifecycle health management ecosystem.

With DeRing’s successful listing, the Brand RWA sector is set to attract more attention and opportunities for growth in the future.

[Buyback] NIKUSA Brand Asset First Buyback Disclosure

Dear Users,
According to the brand asset buyback plan, 15% of the monthly revenue of the NIKUSA brand will be allocated to buy back NIKUSA assets. The revenue for December was 2,229,045 HKD, and the current buyback details are as follows:

Buyback Asset Information

  • Brand Name: NIKUSA
  • Asset Code: NIKUSA
  • Buyback Amount: 334,356.75 HKD (approximately 42,945.53 USDT)
  • Average Buyback Price: 0.280825 USDT
  • Buyback Burn Address: 0x000000000000000000000000000000000000dEaD
  • Buyback Burn Quantity: 152,926 tokens
  • Expected Release Quantity: 152,926 units (corresponding to an equal release under the lock-up mechanism)
  • Total Supply Before Buyback: 31,500,000 tokens
  • Estimated Total Supply After Buyback: 31,347,074 units (Total supply before buyback – Current burn quantity)

Relevant Notes

The records of this buyback and burn process will be made transparent using blockchain technology, enabling real-time monitoring by investors.
The data in this announcement has been initially compiled by the brand and has not been independently verified or audited by third parties. Therefore, adjustments may be required in subsequent announcements or buybacks if there are any discrepancies.

  • Next Month’s Revenue Forecast: Expected to be similar to this month.

Related Links

If you have any questions, please contact us via official customer support channels: support@minax.io
Thank you for your attention and support!

MINAX Operations Team
January 10, 2025

Telegram Community (Btok Link) / Social Platform X  /  Contact Us  / About Us

【Risk Reminder】The market is subject to risks; investments require caution. The prices of brand assets may experience significant fluctuations due to market conditions, and investors may incur partial or total losses. Please make prudent decisions based on your own financial situation and investment goals. MINAX, as a trading platform, does not bear responsibility for the results of users’ investments.
【Special Note】MINAX reserves the right to modify, change, or cancel this announcement at its sole discretion at any time without prior notice. In the event of any discrepancies between the English and Traditional Chinese versions of this announcement, the Traditional Chinese version shall prevail. The content of this announcement may be updated as needed; please refer to the latest updates.

[NEWS]MINAX Successfully Lists Its First Smart Hardware Brand, DeRing, to Empower Tech Brand Financing

Combining Health Management with Digital Assets: DeRing’s Innovative Journey

DeRing’s Brand Launch Event at the MINAX Global Brand Exchange

On January 9, 2025, DeRing officially launched on the MINAX Global Brand Exchange in Dubai. As the first in the industry to deeply integrate health management with Real World Asset (RWA) digitization, DeRing has not only pioneered new application scenarios for smart health wearables but also transformed user health data into tradable digital assets, ushering in a new era of interaction between health management and digital asset technology.

MINAX Global Brand Exchange is a leading compliant brand asset trading platform dedicated to empowering real-world assets and promoting the adoption of asset digitization. The listing of DeRing further demonstrates MINAX’s technical capabilities and market influence in the field of brand assetization.

Benjamin Gong, Chairman of MINAX Board, and former Managing Director of JP Morgan Asia Pacific

Benjamin Gong stated: “The listing of the DeRing brand signifies the deep integration of the health management industry with the digital economy. By leveraging the RWA (Real World Asset) model, DeRing redefines the value of smart wearables while pioneering a new trajectory for the health management sector. We look forward to DeRing’s innovative approach inspiring other global brands to join in accelerating the digital transformation of health management.”

Danny, Investor and Board Member of MINAX, Founder of Taiyi Group

Danny, an investor and board member of MINAX, and founder of Taiyi Group, also delivered a keynote speech. He outlined the comprehensive ecosystem of the MINAX Global Brand Exchange and detailed future steps for the deep integration of brands with Web3 to empower the real economy.

DeRing’s Innovative Model: A Closed-Loop Ecosystem of Health Management and Digital Assets

  1. Earning Brand Asset Rewards Through Purchase and Usage
    DeRing users can continuously earn brand asset rewards by purchasing and wearing smart devices. These assets have diverse real-world applications, such as health service exchanges and product discounts.
    In the future, DeRing plans to further expand its brand asset application ecosystem, creating a closed-loop connection between the health industry chain and offline medical services, thereby enhancing the value of brand assets.
  2. Health Data and AI-Driven Real-Time Analysis Services
    DeRing smart devices collect real-time health data from users and, by leveraging AI large-model analysis, provide precision-driven health management services, including:
  • Real-Time Health Data Analysis and Trend Prediction: Personalized health recommendations at any time.
  • Intelligent Alerts: Early warnings of potential health issues based on data analysis.
  • Service Integration: Forming a complete health management ecosystem by connecting to offline healthcare services.

This innovative model not only redefines the functionality of smart wearables but also drives service value through health data, enhancing the interaction and engagement between users and the brand.

RWA Model: DeRing Leads a New Paradigm for Digital Health Management
The listing of DeRing introduces the RWA model, which digitizes real-world assets, bringing higher market value to health management devices.

  1. Multi-Scenario Applications
    Through the RWA model, DeRing has developed a comprehensive asset usage ecosystem, including:
  • Trading Platform: Users can freely trade brand assets on the MINAX platform.
  • Health Service Exchange: Brand assets can be directly used for high-end medical services such as cancer screening, health checkups, and traditional Chinese medicine consultations.
  • Product Discounts: Brand assets can be exchanged for exclusive discounts on DeRing series products.
  1. Data-Driven Asset Appreciation
    DeRing regularly repurchases and destroys a portion of its brand assets to reduce circulation, ensuring asset scarcity and stable market value growth. This mechanism makes brand assets not only a medium for consumption but also an investment tool, delivering long-term returns for users.

The Future of Digitalized Health Management: DeRing’s Vision

Shibo Han, Founder of Web3TOP and Web3Vission Capital

Shibo Han, founder of Web3TOP and Web3Vission Capital, an early investor in DeRing, stated: “The listing of DeRing marks not only a milestone for the brand but also a landmark event for the digital transformation of the health management industry. By leveraging the capabilities of the MINAX platform, DeRing has successfully merged real-world assets with the digital economy, setting a new benchmark for industry innovation.”

In the future, DeRing aims to drive the digitalized health management ecosystem through the following approaches:

  1. Diversified Scenario Expansion: Enhancing the real-world value of brand assets through greater collaboration with health services and offline medical providers.
  2. Global Expansion: Establishing active communities in Europe and Asia while building a global health management network.
  3. Technological Empowerment: Accelerating AI model optimization and constructing a closed-loop health data system to provide lifetime health management services to users.

The successful listing of DeRing highlights the vast potential of the health management industry and offers new insights into the application of the RWA model in traditional industries. With more brands entering this field, the future of digitalized health management is becoming increasingly clear.

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.

[NEWS]Zhang Yuanji: The Digital Rebirth of a Century-Old Tea Brand, RWA Model Opens the Future of the Tea Industry

Zhang Yuanji: The Digital Rebirth of a Century-Old Tea Brand, RWA Model Opens the Future of the Tea Industry

On January 9, 2025, Zhang Yuanji Tea Brand officially listed on the MINAX Global Brand Exchange in Dubai, becoming the first representative brand in the tea industry to achieve brand assetization through the RWA (Real-World Asset Digitization) model. This historic event signifies a deep integration of centuries-old tea culture with the digital economy, paving a new path for the tea industry’s development.

A Century of Heritage, Digital Transformation

Founded in 1868, Zhang Yuanji has leveraged Fuding’s unique natural conditions to develop into an important representative of traditional Chinese tea culture over 160 years. Its product range includes green tea, jasmine tea, and white tea, emphasizing both heritage and innovation to spread the essence of Chinese tea art and culture. As a deeply rooted intangible cultural heritage brand in China, Zhang Yuanji established Zhang Yuanji Hong Kong Brand Management Co., Ltd. to expand overseas markets and achieve full digital transformation through its listing on the MINAX Exchange. This move explores innovative RWA development in the tea industry, showcasing its unique charm to the world.

Zhang Yuanji’s Actual Controller, Mr. Chen Shichang

At the listing ceremony, Zhang Yuanji’s actual controller, Mr. Chen Shichang, said:
“We aim to not only preserve a century of tea culture but also invite global consumers to participate in the future development of Chinese tea through the RWA model. This model redefines the value of tea, allowing each tea leaf to integrate into the wave of the digital economy.”

Diverse Applications of RWA in Zhang Yuanji

Health Scene: Tea culture is combined with the health industry, offering functional tea series. Brand assets can be exchanged for health experiences such as wellness tea services and tea experience courses.

Cultural Promotion: Users holding brand assets can participate in cultural activities organized by Zhang Yuanji, including tea festivals and tea culture art exhibitions.

Ecosystem Integration: Zhang Yuanji plans to collaborate with high-end tea houses domestically and internationally, integrating brand assets into offline consumption scenarios to create a seamless experience from purchase to enjoyment.

Innovative Extensions: The Endless Possibilities of Tea and Digital Economy

Tea “Bank”: Consumers can deposit premium tea purchases into the “Zhang Yuanji Tea House,” generating equivalent ZYJ assets through smart contracts. The stored tea’s value can be traded in the market.

Aged Tea Auctions: For collectible aged teas, Zhang Yuanji plans to launch online auction features, allowing consumers to participate using ZYJ assets.

Value Chain Integration: Zhang Yuanji intends to connect the entire value chain, from tea planting, processing, and sales to brand asset applications, offering consumers and investors more opportunities to engage.

Conclusion: The Future Fusion of Tea and Digital Innovation

As a century-old intangible cultural heritage brand, Zhang Yuanji’s successful listing is highly significant. It not only demonstrates strong protection for traditional craftsmanship and culture but also highlights the potential of the RWA model in traditional cultural industries. From centuries-old tea culture to the digital economy of the future, Zhang Yuanji showcases a seamless blend of tradition and innovation. As a global ambassador of Chinese tea culture, Zhang Yuanji exemplifies the perfect integration of heritage and digital innovation.

Looking ahead, as more traditional brands embrace digital transformation, the RWA model is poised to become a new driving force in cultural and consumer markets.

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.

[Notice]DeRing Brand Asset Successfully Listed for Trading

Dear Users,

We are pleased to announce that DeRing Brand Asset (Code: DERING) has been successfully listed for trading as of January 9, 2025, 15:00 PM (UTC+8). We warmly invite all users to participate in trading!

DeRing is pioneering the integration of health management with Real World Assets (RWA), transforming individual health data into tradable digital assets and expanding the application boundaries of digital assets.

1. Overview of Listing Information

  • Asset Name: DeRing
  • Asset Code: DeRing
  • Total Supply: 90,000,000 units
  • Initial Circulation: 4,500,000 units
  • Initial Reference Price: 0.1 USDT/unit
  • Trading Pair: DERING/USDT
  • Trading Model: 24/7 real-time trading, no price fluctuation limit
  • Trading Entry: Click to Trade
  • Deposit & Withdrawal: Deposit and withdrawal functions are temporarily unavailable. The specific opening time will be announced separately.
  • Related Links: Listing Announcement | Brand Introduction

2. Security Reminders

Risk Warning:

Market prices are influenced by various factors, including market demand, brand promotion, and macroeconomic conditions, leading to potential price volatility. Investors should fully understand the risks, assess their individual risk tolerance, and bear the associated market risks. MINAX provides support for asset trading only and does not assume responsibility for investment outcomes.

Account Security:

Account security is critical. Please complete identity verification, enable multi-factor authentication, and ensure the proper safeguarding of your account information.

3. Important Notes

The content of this announcement is for reference only. All information is subject to the actual operations of the platform. For inquiries, please contact us through official channels at: support@minax.io.

Thank you for your support! MINAX will continue to drive the development of brand asset digitization, aiming to build a premium brand asset trading service ecosystem for users worldwide.

MINAX Platform Features Explained: A Win-Win Model for Brand Financing and Investor Returns >>

MINAX Operations Team
January 9, 2025

Telegram Community (Btok Link) / Social Platform X  /  Contact Us  / About Us

【Risk Reminder】The market is subject to risks; investments require caution. The prices of brand assets may experience significant fluctuations due to market conditions, and investors may incur partial or total losses. Please make prudent decisions based on your own financial situation and investment goals. MINAX, as a trading platform, does not bear responsibility for the results of users’ investments.
【Special Note】MINAX reserves the right to modify, change, or cancel this announcement at its sole discretion at any time without prior notice. In the event of any discrepancies between the English and Traditional Chinese versions of this announcement, the Traditional Chinese version shall prevail. The content of this announcement may be updated as needed; please refer to the latest updates.

[Notice]ZYJ Brand Asset Successfully Listed for Trading

Dear Users,

We are pleased to announce that Zhang Yuan Ji Brand Asset (Code: ZYJ) has been successfully listed for trading as of January 9, 2025, at 10:30 AM (UTC+8). We warmly invite all users to participate in trading!

This listing marks the official entry of this century-old brand into the digital asset trading era. As a symbol of inheritance and innovation in Chinese tea culture, Zhang Yuan Ji Brand Asset offers users an investment option rich in historical significance and market value.

1. Overview of Listing Information

  • Asset Name: Zhang Yuan Ji Brand Asset
  • Asset Code: ZYJ
  • Total Supply: 10,000,000 units
  • Initial Circulation: 500,000 units
  • Initial Reference Price: 0.1 USDT/unit
  • Trading Pair: ZYJ/USDT
  • Trading Model: 24/7 real-time trading, no price fluctuation limit
  • Trading Entry: Click to Trade
  • Deposit & Withdrawal: Deposit and withdrawal functions are temporarily unavailable. The specific opening time will be announced separately.
  • Related Links: Listing Announcement | Brand Introduction

2. Security Reminders

Risk Warning:

Market prices are influenced by various factors, including market demand, brand promotion, and macroeconomic conditions, leading to potential price volatility. Investors should fully understand the risks, assess their individual risk tolerance, and bear the associated market risks. MINAX provides support for asset trading only and does not assume responsibility for investment outcomes.

Account Security:

Account security is critical. Please complete identity verification, enable multi-factor authentication, and ensure the proper safeguarding of your account information.

3. Important Notes

The content of this announcement is for reference only. All information is subject to the actual operations of the platform. For inquiries, please contact us through official channels at: support@minax.io.

Thank you for your support! MINAX will continue to drive the development of brand asset digitization, aiming to build a premium brand asset trading service ecosystem for users worldwide.

MINAX Platform Features Explained: A Win-Win Model for Brand Financing and Investor Returns >>

MINAX Operations Team
January 9, 2025

Telegram Community (Btok Link) / Social Platform X  /  Contact Us  / About Us

【Risk Reminder】The market is subject to risks; investments require caution. The prices of brand assets may experience significant fluctuations due to market conditions, and investors may incur partial or total losses. Please make prudent decisions based on your own financial situation and investment goals. MINAX, as a trading platform, does not bear responsibility for the results of users’ investments.
【Special Note】MINAX reserves the right to modify, change, or cancel this announcement at its sole discretion at any time without prior notice. In the event of any discrepancies between the English and Traditional Chinese versions of this announcement, the Traditional Chinese version shall prevail. The content of this announcement may be updated as needed; please refer to the latest updates.

[Important Notice] DeRing Launch Time Rescheduled to 3:00 PM Today

Dear Users,

Due to an issue with the system code numbering, DeRing could not be launched for trading as originally scheduled. Our technical team is currently working on an urgent fix, and the revised launch time is set for 3:00 PM today (UTC+8).

We sincerely apologize for this delay and appreciate your patience and understanding. Please rest assured that MINAX remains committed to providing you with a stable and efficient trading experience.

Thank you for your continued support!

MINAX Operations Team
January 9, 2025

Telegram Community (Btok Link) / Social Platform X  /  Contact Us  / About Us

【Risk Reminder】The market is subject to risks; investments require caution. The prices of brand assets may experience significant fluctuations due to market conditions, and investors may incur partial or total losses. Please make prudent decisions based on your own financial situation and investment goals. MINAX, as a trading platform, does not bear responsibility for the results of users’ investments.
【Special Note】MINAX reserves the right to modify, change, or cancel this announcement at its sole discretion at any time without prior notice. In the event of any discrepancies between the English and Traditional Chinese versions of this announcement, the Traditional Chinese version shall prevail. The content of this announcement may be updated as needed; please refer to the latest updates.

[Listing]MINAX Global Launch: ZYJ Brand Asset Will Be Launched Soon

Dear Users,

MINAX Brand Asset Exchange is pleased to announce that Zhang Yuan Ji (Code: ZYJ) will officially be listed for trading on 10:30, January 9, 2025 (UTC+8).

This milestone signifies the official entry of this century-old brand into the era of digital asset trading. As a symbol of China’s tea culture heritage and innovation, Zhang Yuan Ji brand assets will offer investors options with historical depth and market value.

I. Asset Information

  • Asset Name: Zhang Yuan Ji Brand Asset
  • Asset Code: ZYJ
  • Total Issuance: 10,000,000 units
  • Initial Circulation Volume: 500,000 units
  • Reference Listing Price: 0.1 USDT
  • Initial Valuation: 1,000,000 USD

II. Trading Details

  • Listing Time:10:30, January 9, 2025(UTC+8)
  • Supported Trading Pair: ZYJ/USDT
  • Trading Mode: 24/7 real-time trading with no price limits
  • Deposit and Withdrawal: Currently unavailable; updates to follow as applicable

III. Brand Background and Highlights

Zhang Yongde, the first-generation founder, named his tea house “Zhang Yuanji” after his eldest son among four: Yuan, Heng, Li, and Ding. Established in his forties, it became an industry leader during the late Qing Dynasty and early Republic of China, with a saying: “Where there’s wealth, Zhang Yuanji picks tea and rolls cigarettes.”In the Republic of China era, fourth-generation heir Zhang Junwu led the Fuding County Tea Industry Trade Union. Zhang Yuanji, a rare surviving century-old Fujian tea brand, has seen the industry’s highs and lows. In 1991, production resumed with government support. Post-2000, it earned “dual intangible cultural heritage” status. By 2024, the brand embraced the digital age, revitalizing its legacy and expanding globally..   Click to learn more >>

  • Market Performance: Average monthly revenue of $150,000, with an estimated annual revenue of $1.8 million.

IV. Buyback, Lock, and Unlock Mechanisms

Buyback Mechanism:

  • The brand plans to implement a regular buyback mechanism, with monthly buyback amounts estimated at $15,000 and an annual total of $180,000. Actual buyback amounts will be adjusted based on the brand’s receivables to ensure sustained operations and steady project development.
  • The repurchased assets will be regularly destroyed, reducing market circulation. All buyback funding usage and destruction data will be publicly disclosed on-chain, ensuring transparency for investor oversight.

Lock and Unlock:

  • Initial circulation volume: 500,000 units.
  • The remaining 9,500,000 locked units will be unlocked proportionally to the buyback quantity.

V. Important Notes

  • Risk Notice: The market involves risks, and investments require caution. Brand asset prices may fluctuate significantly due to market demand, brand promotion, macroeconomic factors, etc. Please understand the risks before investing and make informed decisions. MINAX only provides trading support and is not responsible for investment outcomes.
  • Account Security: Please ensure account information security and complete identity verification to participate in trading smoothly.

Additional Information:

  • The information in this announcement is for reference only and is subject to actual conditions.
  • MINAX reserves the final interpretation right of this announcement.
  • For any questions, please contact official customer support: support@minax.io.

Thank you for your support. MINAX is dedicated to driving innovation in asset branding and creating a win-win trading platform for brands and investors worldwide.
MINAX Platform Guide: New Model for Brand Financing & Investor Gains >>

MINAX Operations Team
January 8, 2025

Telegram Community (Btok Link) / Social Platform X  /  Contact Us  / About Us

【Risk Reminder】The market is subject to risks; investments require caution. The prices of brand assets may experience significant fluctuations due to market conditions, and investors may incur partial or total losses. Please make prudent decisions based on your own financial situation and investment goals. MINAX, as a trading platform, does not bear responsibility for the results of users’ investments.
【Special Note】MINAX reserves the right to modify, change, or cancel this announcement at its sole discretion at any time without prior notice. In the event of any discrepancies between the English and Traditional Chinese versions of this announcement, the Traditional Chinese version shall prevail. The content of this announcement may be updated as needed; please refer to the latest updates.

[NEWS]MX Brand Listed on MINAX Exchange: Swiss Watches Pioneer a New Era of Luxury Digital Assets Through RWA

MX Swiss Haute Couture Watch Brand Successfully Listed on MINAX

On January 7, 2025, Swiss haute horlogerie brand MX made its debut on the MINAX Global Brand Exchange, becoming the pioneering luxury brand to achieve listing through the RWA (Real World Asset digitization) model. This milestone not only marks a new beginning for the digital transformation of the luxury industry, but also establishes an innovative value-sharing paradigm for consumers and investors.

Swiss Haute Couture: A Brand DNA of Heritage and Innovation

Renowned globally for its Swiss precision craftsmanship and futuristic design, the MX brand integrates high-level customization and multi-brand collaborations, consistently driving innovation in the high-end watch industry. With its listing, MX unveiled a new series of watches that blend traditional watchmaking craftsmanship with modern technology, and for the first time, introduced MX brand assets, delivering a unique digital experience to luxury consumers.

MX CEO Chen Meiting

At the listing ceremony, MX CEO Chen Meiting stated:
“We are dedicated to combining Swiss century-old watchmaking craftsmanship with futuristic designs to provide users with higher-quality, more personalized luxury experiences. Through the empowerment of the MINAX Brand Exchange, MX has not only completed its digital transformation but also pioneered a new business model for the luxury industry.”

Real-World Asset Digitization (RWA): Redefining Luxury Value

The highlight of MX’s listing lies in its innovative RWA model. Through RWA, the brand’s real-world assets (such as revenue, licensing fees, etc.) are converted into tradable digital rights, deeply integrating luxury consumption with investment.

  • Consumption as Investment:
    Each consumer who purchases an MX watch not only owns the physical watch but also receives equivalent brand assets (MX). These digital assets can be used for discount consumption, market trading, and even sharing dividend bonuses from the brand’s growth.
  • Value Growth:
    As MX’s brand valuation and revenue grow, the brand assets (MX) held by consumers will also appreciate, offering users a dual-value experience.
  • Global Market Demonstration:
    As the first brand to apply the RWA model in the luxury industry, MX is paving a new path for global luxury value-sharing.

MINAX Brand Exchange is an industry-leading compliant digital trading platform for brands, dedicated to facilitating digital asset transformation through the RWA model. This collaboration with MX represents a significant initiative by MINAX in the luxury sector.

Angel Investor Alliance Chairman Liu Xiaoying

Liu Xiaoying, Chairman of the Angel Investor Alliance and founder of Eagle Fund, stated:
“As a long-term angel investor in the tech sector, I’ve been paying close attention to the real-world applications of WEB3 technology. When I encountered the MINAX Global Brand Exchange, it was a revelation. Brand asset digitization is an innovation born at the right time, place, and need. I believe MINAX will become both an incubator and accelerator for brands, helping Chinese brands go global.”

MINAX Investor and Director, Founder of Taiyi Group Danny

Deng Di, investor and director of MINAX and founder of Taiyi Group, remarked:
“The MINAX platform is not just a trading hub for global brand assets but also an essential bridge for traditional industries to transition into the digital era. Through RWA, we provide MX with technical support, market liquidity, and global user connectivity, enabling brand value to propagate and grow more efficiently.”

Blockchain Technology and Global Reach

MINAX’s blockchain technology ensures the transparency and security of brand assets, while its global presence brings broader market opportunities for luxury digitalization.

Grand Launch Event in Macau

The listing launch event was held at the MINAX Brand Center on Treasure Island, Macau, drawing numerous distinguished guests, including Eagle Fund founder Liu Xiaoying, Asia Brand Group founder Wang Jiangong, InnoAngel partner Deng Yongqiang, Klickl Exchange CEO Michael, Lotus TV Macau Director Li Zisong, and MX CEO Chen Meiting. The event was lively, with various exciting segments showcasing the unique charm and future potential of the MX brand.

MX’s Vision and Market Prospects

The listing of MX not only introduces a new business model for the brand but also serves as a valuable example of digital transformation in the luxury industry. Through the MINAX Brand Exchange, MX successfully connects global users and investors, deeply integrating consumption experiences, brand growth, and asset appreciation, injecting fresh vitality into the luxury market.

Looking ahead, MX plans to release more collaborative watch series and digital collectibles while continuing to expand its global market footprint. At the same time, MINAX will support more luxury brands in their digital transformations, creating a new ecosystem for brand asset trading.

The listing of the MX brand on the MINAX Exchange marks a significant milestone in the digital transformation of the luxury industry. By leveraging the RWA model, MX has redefined luxury value and provided users with a unique experience that bridges consumption and investment. As MX’s brand influence grows and the MINAX platform continues to empower brands, this innovative model is set to make waves in the global luxury market.

 

【Risk Warning】This article’s content is for informational purposes only and does not constitute any investment advice. Brand asset trading and investment involve high risks and volatility. Users are advised to fully understand the associated risks and make cautious decisions before investing. MINAX is not responsible for any investment losses resulting from reliance on this content. Please invest rationally based on your risk tolerance.